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★★★★★ Ranked Top University · NAAC Accredited

BBA (AEDP)

BBA (AEDP) with Specialisation in AI, Content Strategy & Digital Transformation

Mathura, Uttar Pradesh
3 Years
UGC Approved · AICTE Approved
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100% Placement Assistance
500+ Hiring Partners
₹28 LPA Highest Package
40+ Research Labs
15:1 Student-Faculty Ratio
2500+ Alumni Network
Facilties and Amenities Scholarships Fee structure FAQ

Facilities and Amenities

Industry-oriented campus facilities at Sanskriti University

Technology-enabled classrooms
Digital labs & innovation spaces
Auditorium & seminar halls
On-campus cafeterias
Residential hostels with student services

Amenities

Student Accommodation

Student Accommodation

Comfortable residential hostels designed to support focused academic and professional growth.

Auditorium & Event Spaces

Auditorium & Event Spaces

Modern auditoriums and seminar halls for conferences, workshops and student showcases.

Learning & Collaboration Zones

Learning & Collaboration Zones

Smart classrooms and collaborative discussion spaces designed for practical business learning.

Food Courts & Cafeterias

Food Courts & Cafeterias

Multiple hygienic dining options available within the campus.

Smart Classrooms

Smart Classrooms

Digitally enabled classrooms with modern presentation and learning infrastructure.

Scholarships for Financial Aid

Merit and need-based scholarships available for eligible students. Apply before deadlines.

Check Eligibility →

Merit-Based Scholarship

Up to 100% tuition fee waiver in the first year

Eligibility

Based on academic performance and personal interaction rounds.

Young Women in Leadership Grant

Up to 10% tuition fee support across 3 years

Eligibility

Female candidates with leadership exposure, extracurricular achievements or project-based learning experience.

Exceptional Profile Scholarship

Up to 10% tuition fee support across 3 years

Eligibility

Based on entrepreneurship exposure, innovation projects, national-level achievements or creative portfolios.

Industry-Integrated, Application-First Curriculum

A business programme structured to blend academic foundations with applied digital transformation skills through the AEDP pathway.

Year 1 Year 2 Year 3
Year 1

Build

Develop strong foundations in management principles, communication and digital business basics.

What you'll learn
Principles of Management Marketing Fundamentals Financial Accounting Business Economics Business Communication Introduction to Digital Business

In classroom concepts

Core Business Understanding

Build clarity in marketing, finance, HR and operations.

Digital Orientation

Understand the role of platforms, automation and data in modern enterprises.

Projects you’ll work on

Business case studies

Market observation assignments

Introductory digital brand projects

Year 2

Apply

Begin integrating AI, analytics and digital marketing tools into business scenarios.

What you'll learn
AI for Business Applications Digital Marketing Strategy Data Analytics Fundamentals Operations & Process Management Human Resource Management

In classroom concepts

AI & Analytics in Practice

Learn how automation and analytics support productivity and growth.

Performance & Growth Systems

Explore content strategy, campaign planning and digital performance tracking.

Projects you’ll work on

Campaign planning simulations

Analytics-based decision projects

Operational improvement case work

Year 3

Advance

Move towards industry readiness through applied learning, internships and final integration projects.

What you'll learn
Entrepreneurship & Innovation Strategic Management Digital Operations Ethics Sustainability & Responsible Technology

In classroom concepts

Entrepreneurial Thinking

Design business models and innovation frameworks.

Responsible Digital Practice

Understand ethical and sustainable use of AI and digital tools in organizations.

Projects you’ll work on

Final-year applied project

Industry internship (as per university structure)

Business growth or startup simulation blueprint

Frequently Asked Questions

Find answers to common queries about admissions, curriculum, fees, and campus life. Still have questions? Our admissions team is happy to help.

Yes. The BBA degree is awarded by Sanskriti University, a UGC-recognised institution, in accordance with regulatory norms.
AEDP reflects an applied and experiential development pathway integrated into the programme structure. Academic delivery and degree conferment remain under Sanskriti University guidelines.
The programme spans three years, divided into six semesters.
Yes. Along with the BBA degree from Sanskriti University, students receive an Industry-Embedded Learning Certificate from PixelPop Academy.