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★★★★★ Ranked Top University · NAAC Accredited

BBA (Hons.)

Specialisation in AI, Content Strategy & Digital Transformation Mathura

Mathura, Uttar Pradesh
3 Years
UGC Approved · AICTE Approved
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100% Placement Assistance
500+ Hiring Partners
₹28 LPA Highest Package
40+ Research Labs
15:1 Student-Faculty Ratio
2500+ Alumni Network
Facilties and Amenities Scholarships Fee structure FAQ

Facilities and Amenities

Industry-oriented campus facilities at Sanskriti University

Technology-enabled classrooms
Digital labs & innovation spaces
Auditorium & seminar halls
On-campus cafeterias
Residential hostels with student services

Amenities

Student Accommodation

Student Accommodation

Comfortable residential hostels designed to support focused academic and professional growth.

Auditorium & Event Spaces

Auditorium & Event Spaces

Modern auditoriums and seminar halls for conferences, workshops and student showcases.

Food Courts & Cafeterias

Food Courts & Cafeterias

Multiple hygienic dining options available within the campus.

Smart Classrooms

Smart Classrooms

Digitally enabled classrooms with modern presentation and learning infrastructure.

Scholarships for Financial Aid

Merit and need-based scholarships available for eligible students. Apply before deadlines.

Check Eligibility →

Merit-Based Scholarship

Up to 100% tuition fee waiver in the first year

Eligibility

Based on academic performance and personal interaction rounds.

Young Women in Leadership Grant

Up to 10% tuition fee support across 3 years

Eligibility

Female candidates with leadership exposure, extracurricular achievements or project-based learning experience.

Exceptional Profile Scholarship

Up to 10% tuition fee support across 3 years

Eligibility

Based on entrepreneurship exposure, innovation projects, national-level achievements or creative portfolios.

Exceptional Profile Scholarship

Up to 10% tuition fee support across 3 years

Eligibility

Based on entrepreneurship exposure, innovation projects, national-level achievements or creative portfolios.

Industry-Integrated, Application-First Curriculum

An honours-level business programme designed around digital platforms, intelligent systems and modern growth ecosystems.

Year 1 Year 2 Year 3
Year 1

Build

Develop strong foundations in management principles and digital business fundamentals.

What you'll learn
Principles of Management Marketing Fundamentals Financial Accounting Business Economics Business Communication Introduction to Digital Business

In classroom concepts

Business Foundations

Build clarity in marketing, finance, HR and operations.

Digital Awareness

Understand how technology and platforms shape modern enterprises.

Projects you’ll work on

Business case studies

Market analysis reports

Digital brand observation projects

Year 2

Apply

Integrate AI, analytics and digital growth systems into business decision-making.

What you'll learn
AI for Business Applications Digital Marketing Strategy Data Analytics for Managers Operations & Supply Chain Human Resource Management

In classroom concepts

Data-Driven Decision Making

Learn how analytics improves performance and productivity.

Growth Systems

Understand performance marketing, content strategy and digital brand building.

Projects you’ll work on

Digital marketing campaigns

Analytics dashboards

Business simulation exercises

Year 3

Lead

Transition into industry-ready roles through advanced application and capstone execution.

What you'll learn
Entrepreneurship & Innovation Strategic Management Digital Operations Ethics Sustainability & Responsible Technology Honours Capstone Project

In classroom concepts

Entrepreneurial Thinking

Design business models and startup frameworks.

Responsible Leadership

Understand ethical use of AI and digital tools in business environments.

Projects you’ll work on

Final-year honours capstone project

Industry internship (Mandatory)

Startup or growth strategy blueprint

Frequently Asked Questions

Find answers to common queries about admissions, curriculum, fees, and campus life. Still have questions? Our admissions team is happy to help.

Yes. The BBA (Hons) degree is awarded by Sanskriti University, a UGC-recognised institution, in accordance with regulatory norms.
The programme spans three years, divided into six semesters.
Students may opt for on-campus hostel facilities at Sanskriti University, subject to availability and university policies.
Yes. Along with the BBA (Hons) degree from Sanskriti University, students receive an Industry-Embedded Learning Certificate from PixelPop Academy.