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★★★★★ Ranked Top University · NAAC Accredited

MBA

Specialisation in AI, Content Strategy & Digital Transformation Mathura

Mathura, Uttar Pradesh
2 Years
UGC Approved · AICTE Approved
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100% Placement Assistance
500+ Hiring Partners
₹28 LPA Highest Package
40+ Research Labs
15:1 Student-Faculty Ratio
2500+ Alumni Network
Facilties and Amenities Scholarships Fee structure FAQ

Facilities and Amenities

Industry-oriented campus facilities at Sanskriti University

Technology-enabled classrooms
Digital labs & innovation spaces
Auditorium & seminar halls
On-campus cafeterias
Residential hostels with student services

Amenities

Student Accommodation

Student Accommodation

Residential facilities designed to support focused academic and professional growth.

Auditorium & Event Spaces

Auditorium & Event Spaces

Modern auditoriums and seminar halls for conferences, industry talks and leadership summits.

Learning & Collaboration Zones

Learning & Collaboration Zones

Smart classrooms and collaborative spaces designed for advanced management learning.

Food Courts & Cafeterias

Food Courts & Cafeterias

Multiple hygienic dining options available within the campus.

Smart Classrooms

Smart Classrooms

Digitally enabled classrooms equipped for presentations, case simulations and analytics demonstrations.

Scholarships for Financial Aid

Merit and need-based scholarships available for eligible students. Apply before deadlines.

Check Eligibility →

Merit-Based Scholarship

Up to 100% tuition fee waiver in the first year

Eligibility

Based on academic performance and personal interaction rounds.

Leadership Excellence Grant

Up to 10% tuition fee support

Eligibility

Candidates demonstrating leadership experience, entrepreneurial exposure or professional achievements.

Exceptional Profile Scholarship

Up to 10% tuition fee support

Eligibility

Based on work experience, innovation initiatives or portfolio strength.

Industry-Integrated, Application-First Curriculum

A management programme designed to combine strategic leadership with applied AI and digital transformation expertise.

Year 1 Year 2
Year 1

Semester 1 – Foundation

Develop strong foundations in management, finance, marketing and technology frameworks.

What you'll learn
Principles of Management Managerial Economics Financial Accounting & Analysis Marketing Management Business Statistics Introduction to AI & Digital Strategy

In classroom concepts

Boardroom Fundamentals

Understand strategic thinking, financial clarity and operational decision-making.

Digital Orientation

Build awareness of analytics, automation and AI applications in business.

Projects you’ll work on

Case study analysis

Business simulation exercises

Digital transformation concept notes

Semester 2 – Functional Excellence

Deepen expertise across management domains while integrating AI-powered business tools.

What you'll learn
Financial Management Human Resource Strategy Operations & Supply Chain AI for Business Applications Data Analytics & Business Intelligence

In classroom concepts

Data-Driven Strategy

Use dashboards and analytics to support agile business models.

AI-Powered Marketing & Growth

Apply automation tools and content systems to brand and performance strategies.

Projects you’ll work on

Analytics-based decision models

Growth strategy simulations

Functional consulting assignments

Year 2

Semester 3 – Industry Application

Apply management logic to real-world digital transformation scenarios.

What you'll learn
Digital Transformation Strategy Brand & Content Leadership Performance Marketing Systems Ethics Sustainability & Responsible AI

In classroom concepts

Cross-Functional Integration

Combine finance, marketing and operations within AI-enabled environments.

Live Application

Participate in industry mentorship sprints and real-world case competitions.

Projects you’ll work on

Industry internship / immersion (as per university structure)

Live consulting projects

AI-enabled campaign design

Semester 4 – Leadership & Innovation

Transition into strategic leadership through advanced application and capstone execution.

What you'll learn
Strategic Management Entrepreneurship & Innovation Leadership for the Digital Economy Capstone Consulting Project

In classroom concepts

Leadership for the AI Era

Build adaptive, cross-functional teams capable of navigating innovation and change.

Responsible Strategy

Understand ethical deployment of AI and digital systems in organizations.

Projects you’ll work on

Final capstone consulting project or digital startup plan

Portfolio showcase

Strategic transformation blueprint

Frequently Asked Questions

Find answers to common queries about admissions, curriculum, fees, and campus life. Still have questions? Our admissions team is happy to help.

Yes. The MBA degree is awarded by Sanskriti University, a UGC-recognised institution, in accordance with regulatory norms.
The programme spans two years, divided into four semesters.
The programme includes applied learning components and industry exposure activities as per university guidelines.
Yes. Along with the MBA degree from Sanskriti University, students receive an Industry-Embedded Learning Certificate from PixelPop Academy.