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★★★★★ Ranked Top University · NAAC Accredited

BBA (Hons.)

Specialisation in AI, Content Strategy & Digital Transformation Gurugram (Delhi NCR)

Gurgaon, Haryana
4 Years
UGC Approved · AICTE Approved
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100% Placement Assistance
500+ Hiring Partners
₹28 LPA Highest Package
40+ Research Labs
15:1 Student-Faculty Ratio
2500+ Alumni Network
Facilties and Amenities Scholarships Fee structure FAQ

Facilities and Amenities

Industry-oriented campus facilities at Sushant University

Technology-enabled classrooms
Central auditorium & seminar halls
Dedicated content and media studios
On-campus cafeterias & food courts
Residential hostels with student services

Amenities

Student Accommodation

Student Accommodation

Comfortable AC hostels with shared and private options designed for focused academic life.

Auditorium & Event Spaces

Auditorium & Event Spaces

Large-scale auditoriums and amphitheatres for academic sessions, cultural events and showcases.

Learning & Collaboration Zones

Learning & Collaboration Zones

Modern classrooms, breakout spaces and discussion rooms supporting collaborative learning.

Food Courts & Cafeterias

Food Courts & Cafeterias

Multiple dining options offering hygienic meals and quick-service outlets.

Smart Classrooms

Smart Classrooms

Digitally equipped classrooms with presentation tools and collaborative infrastructure.

Scholarships for Financial Aid

Merit and need-based scholarships available for eligible students. Apply before deadlines.

Check Eligibility →

Merit-Based Scholarship

Up to 100% tuition fee waiver in the first year

Eligibility

Based on academic performance and personal interaction rounds.

Young Women Leadership Grant

Up to 10% tuition fee support across 4 years

Eligibility

Female candidates with leadership exposure, creative portfolios, sports or extracurricular achievements above district level.

Exceptional Profile Scholarship

Up to 10% tuition fee support across 4 years

Eligibility

Based on national-level achievements, entrepreneurship exposure, creative work, competitions or industry-ready portfolios.

Industry-Led, Practice-First Curriculum

Business education designed around digital platforms, data intelligence and measurable growth systems.

Year 1 Year 2 Year 3 Year 4
Year 1

Build

Establish strong business foundations with early exposure to digital-first strategy and audience understanding.

What you'll learn
Principles of Management Financial Accounting Business Economics Business Communication Introduction to Digital Platforms Foundations of Marketing Data Basics for Managers

In classroom concepts

Business Foundations

Understand how organisations operate, compete and scale.

Digital Awareness

Introduction to platform-driven business models and content ecosystems.

Projects you’ll work on

Consumer behaviour mapping project

Brand positioning case study

Introductory digital campaign blueprint

Year 2

Achieve

Translate business theory into structured execution using data and platform systems.

What you'll learn
Digital Marketing Systems Business Analytics Consumer Psychology Social Media Strategy Web Experience Fundamentals Growth Metrics & Funnels

In classroom concepts

Applied Marketing Systems

Design campaigns aligned to measurable outcomes.

Analytics for Decision-Making

Use dashboards and structured data to guide strategy.

Projects you’ll work on

Campaign performance simulation

Analytics dashboard project

Cross-platform brand strategy plan

Year 3

Innovate

Integrate AI, automation and platform strategy into modern business models.

What you'll learn
AI for Business Applications Content Strategy & Monetisation Models Marketing Automation Platform Economics Community & Creator Ecosystems Ethics Privacy & Responsible AI

In classroom concepts

AI & Business Integration

Understand practical use-cases of AI tools in marketing and decision-making.

Platform Strategy

Learn how digital ecosystems grow and sustain engagement.

Projects you’ll work on

AI-assisted campaign planning system

Community-led growth blueprint

Creator monetisation framework

Year 4

Succeed

Transition from student to industry-ready professional through applied projects and strategic thinking.

What you'll learn
Strategic Management Advanced Business Analytics Digital Law & Governance Leadership & Negotiation Capstone Research Project

In classroom concepts

Strategic Leadership

Solve complex business challenges with a long-term perspective.

Capstone Execution

Integrate business, content and analytics into one comprehensive project.

Projects you’ll work on

Industry capstone with a live organisation

Internship / research / applied business project (One is mandatory)

Frequently Asked Questions

Find answers to common queries about admissions, curriculum, fees, and campus life. Still have questions? Our admissions team is happy to help.

Yes. The BBA (Hons) degree is awarded by Sushant University, a UGC-recognised institution, in accordance with regulatory norms.
Students may opt for on-campus hostel facilities at Sushant University, subject to availability and university policy.
The programme runs for four years across eight semesters.
Graduates receive a BBA (Hons) degree from Sushant University along with industry-embedded certification from PixelPop Academy.