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★★★★★ Ranked Top University · NAAC Accredited

BBA

Specialisation in AI, Content Strategy & Digital Transformation Gurugram (Delhi NCR)

Gurgaon, Haryana
4 Years
UGC Approved · AICTE Approved
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100% Placement Assistance
500+ Hiring Partners
₹28 LPA Highest Package
40+ Research Labs
15:1 Student-Faculty Ratio
2500+ Alumni Network
Facilties and Amenities Scholarships Fee structure FAQ

Facilities and Amenities

Industry-oriented campus facilities at Sushant University

Technology-enabled classrooms
Central auditorium & seminar halls
Dedicated content and media studios
On-campus cafeterias & food courts
Residential hostels with student services

Amenities

Student Accommodation

Student Accommodation

Comfortable AC hostels with shared and private options, designed for focused academic life.

Auditorium & Event Spaces

Auditorium & Event Spaces

Large-scale auditoriums and amphitheatres for conferences, cultural events and live showcases.

Learning & Collaboration Zones

Learning & Collaboration Zones

Modern classrooms, breakout spaces, libraries and discussion rooms supporting collaborative learning.

Food Courts & Cafeterias

Food Courts & Cafeterias

Multiple dining options offering hygienic, vegetarian-focused meals and quick-service outlets.

Smart Classrooms

Smart Classrooms

Digitally equipped classrooms with presentation tools and collaborative learning infrastructure.

Scholarships for Financial Aid

Merit and need-based scholarships available for eligible students. Apply before deadlines.

Check Eligibility →

Merit-Based Scholarship

Up to 100% tuition fee waiver in the first year

Eligibility

Based on academic performance and personal interaction rounds.

Young Women Leadership Grant

Up to 10% tuition fee support across 4 years

Eligibility

Female candidates with leadership roles, creative portfolios, sports or extracurricular achievements above district level.

Exceptional Profile Scholarship

Up to 10% tuition fee support across 4 years

Eligibility

Based on national-level achievements, entrepreneurship exposure, creative work, competitions or industry-ready portfolios.

Industry-Led, Practice-First Curriculum

Business education designed around digital platforms, data intelligence and measurable growth systems.

Year 1 Year 2 Year 3 Year 4
Year 1

Build

Establish strong business foundations with early exposure to digital-first thinking.

What you'll learn
Principles of Management Financial Accounting Business Economics Marketing Fundamentals Business Communication Introduction to Digital Platforms Storytelling for Business Data Basics for Managers

In classroom concepts

Business Foundations

Understand how organisations operate, compete and grow in real markets.

Digital Awareness

Early exposure to platforms, audiences and content-driven business models.

Projects you’ll work on

Brand Storytelling Audit for a Live Business

Consumer Behaviour Mapping Project

Launch a Personal Brand Portfolio Website

Market Entry Strategy for a Digital-first Product

Year 2

Achieve

Translate theory into execution through data, platforms and performance thinking.

What you'll learn
Digital Marketing Systems Business Analytics Social Media Strategy Consumer Psychology Web Experience Fundamentals Data Visualisation Growth Metrics & Funnels

In classroom concepts

Applied Marketing Systems

Build campaigns designed for scale, performance and optimisation.

Analytics for Decision Making

Use data to guide strategy, not intuition alone.

Projects you’ll work on

Performance Marketing Simulation for An e-Commerce Brand

Analytics Dashboard for Campaign Tracking

Social Media Growth System for a Startup

Conversion Optimization Challenge

Year 3

Innovate

Build business solutions at the intersection of technology, content and growth.

What you'll learn
AI for Business Applications Platform Economics Content Monetisation Models Community & Creator Economies Marketing Automation Ethics Privacy & Responsible AI

In classroom concepts

AI & Business Integration

Understand how AI reshapes marketing, strategy and decision-making.

Platform Strategy

Learn how ecosystems, networks and digital products scale.

Projects you’ll work on

AI-powered Content Planning System

Community-led Growth Strategy for a Digital Brand

Creator Economy Monetisation Blueprint

Cross-platform Brand Experience Design

Year 4

Succeed

Transition from student to industry-ready professional or entrepreneur.

What you'll learn
Strategic Management Advanced Business Analytics Digital Law & Governance Leadership & Negotiation Capstone Research Project

In classroom concepts

Strategic Leadership

Solve complex business challenges with long-term thinking.

Capstone Execution

End-to-end project integrating business, content, data and growth.

Projects you’ll work on

Industry Capstone with a Live Organisation

Business Launch or Consulting Project

Internship / Research / Venture Project

Frequently Asked Questions

Find answers to common queries about admissions, curriculum, fees, and campus life. Still have questions? Our admissions team is happy to help.

Yes. The BBA degree is awarded by Sushant University, a UGC-recognised institution, in accordance with regulatory norms.
Yes. Students have access to on-campus hostel facilities at Sushant University.
The programme spans four years, divided into eight semesters.
Graduates receive a BBA degree from Sushant University and industry-recognised certifications from PixelPop Academy.